CASE STUDY
BLACKSTON FINANCIAL GROUP
CLIENT: BLACKSTON FINANCIAL
PROJECT:
SOCIAL | VIDEO | PODCAST
I have been working with Blackston Financial for quite a while creating all types of marketing collateral. They asked me to help update their social media presence, including a YouTube channel, a Podcast, and some television commercials for their online presence. I use their current branding along with some video production and some updated content to create this branded social media project.
This was the YouTube channel that I set up to help create a consistent brand across Blackston Financial’s social media platforms. We took some of the commercial snippets that we have created for them to create a more engaging YouTube channel along with an abundance of content and topics that were relevant for retirees. The new design and the updated videos increased traffic on all of their social media channels.
Services Provided: Social Media Management | Creative Direction | Campaign Development | Project Management | Video Production
PROJECT:
VIDEO PRODUCTION
This was one of many commercials that I produced for both social media platforms and broadcast. I shot the videos on location at their offices, and then created the lower thirds so they were easily edited for each upcoming event. There were a series of videos for all types of different events, including seminars, webinars, and special client events. The television commercials and social media posts produce several event registrations by prospective clients each month.
Services Provided: Video Production and Editing | Animation Design and Production | After Effects Compositing | Storyboarding and Scripting | Project Management
PROJECT:
PODCAST & SOCIAL MEDIA
These are branded social media designs for Blackston Financial to help promote both their podcast as well as their book giveaway. They used these marketing platforms to help produce new client registrations for both seminars as well as free consultations. I record, edit and produce the podcasts and radio shows for weekly broadcasts.
Services Provided: Logo Design and Branding | Audio Production | Podcast and Radio Production | Photography | Digital Illustration
LISTEN TO PODCAST EPISODES
Education:
Bachelors of Science in Marketing
University of Southern Indiana
Masters in Graphic Design & Advertising
Savannah College of Art & Design (SCAD)
Certifications:
Certification in Social Media Marketing
Certification in Digital Marketing
Google Certification in User Experience Design
BRANDS I HAVE WORKED WITH
