CASE STUDY
VICTOR GRAY FINANCIAL SERVICES
CLIENT: VICTOR GRAY FINANCIAL
PROJECT:
UX | VIDEO | ANIMATION
These were projects for Victor Gray Financial that involved multiple platforms. The President of this company wanted an updated web presence as well as videos to help bolster his identity within the office and online. I develop these projects using his current branding and used his established content and logo to update his positioning online to help gain new clients.
This was the UX and web design for Victor Gray Financial’s landing page. The website was branded with the slogan as well as the graphics and branding that were previously created. This visual and graphic overhaul helped increase the traffic and continues to generate multiple leads on their website each month. I used several call-to-actions as well as engaging educational videos to help inform any visitors.
Services Provided: UX & Web Development | Creative Direction | Campaign Development | Wireframing | Project Management | Photography Direction
PROJECT:
VIDEO PRODUCTION
This spotlight cultural video was shot on location in Cincinnati for Victor Gray Financial Services. This was a two day shoot on location in both his office and his home to help personalize his company and his presence online. The video is used on several different platforms, including the website and social media to help promote Victor Gray’s mission to help all his existing and newly recruited client’s plan for a successful retirement.
Services Provided: Video Production | Creative Direction | Campaign Development | Storyboarding | Project Management | Photography Direction
PROJECT:
MOTION GRAPHICS
This looping video was created to play within Victor Gray Financial’s main and satellite offices. It is also used as an introductory video for seminars and webinars to establish Victor Gray’s prominence and personality within the financial advisory industry. This looping video plays on a flat screen television in their waiting rooms for prospective and existing clients as they wait for their appointments.
Services Provided: Video Production | Motion Graphics | Animation | Audio Production
Education:
Bachelors of Science in Marketing
University of Southern Indiana
Masters in Graphic Design & Advertising
Savannah College of Art & Design (SCAD)
Certifications:
Certification in Social Media Marketing
Certification in Digital Marketing
Google Certification in User Experience Design
BRANDS I HAVE WORKED WITH
