CASE STUDY
CHUPACABRA HOT SAUCES
CLIENT: CHUPACABRA HOT SAUCES
PROJECT:
UX | VIDEO | BRANDING
I created these branded concepts for a new hot sauce brand. I designed the UX and website to help create excitement about this new brand. The logo, packaging, and videos were also developed to entice the viewers to explore the brand further. I developed the tagline, The Legend Is True – Approach At Your Own Risk to help promote the uniqueness and whimsical attitude of these gourmet hot sauces.
This was the UX and web design mock-ups for Chupacabra Hot Sauces homepage. The website was branded with the slogan as well as with the graphics and branding I created. The concept for the homepage was to entice the audience to explore the brand further. The website will also have an area where you can mix your own flavor and order custom hot sauces.
Services Provided: UX & Web Development | Creative Direction | Campaign Development | Wireframing | Project Management | Photography Direction
PROJECT:
VIDEO PRODUCTION
This was a video that I created for Chupacabra Hot Sauces for their social media platforms and website. It was a video teaser to introduce the brand and to engage the audience with the brand’s whimsical attitude. I used studio product photography as well as stock video to composite this teaser video along with special effects within Adobe After Effects.
Services Provided: Video Production | Brand Development | Creative Direction | Campaign Development | Storyboarding | Video Marketing | Motion Graphics
CLIENT: STRUCTURED FINANCIAL
PROJECT:
BRAND DEVELOPMENT & PACKAGE DESIGN
I design and created the packaging and logo design for this start up company with whimsical visuals in mind. The packaging was designed with an emphasis on hot sauce flavors as well as the overall attitude of the brand. I also helped developed all the names for the flavors that you see here.
Services Provided: Packaging Design | Logo Design | Brand Development | Image Manipulation
Education:
Bachelors of Science in Marketing
University of Southern Indiana
Masters in Graphic Design & Advertising
Savannah College of Art & Design (SCAD)
Certifications:
Certification in Social Media Marketing
Certification in Digital Marketing
Google Certification in User Experience Design
BRANDS I HAVE WORKED WITH
