CASE STUDY

THE RETIREMENT SOLUTION

CLIENT: THE RETIREMENT SOLUTION

PROJECT:
UX | VIDEO | ANIMATION

This was a re-branding project for The Retirement Solution that involved multiple platforms. I developed the brand standards for this top ranked financial advisory firm to help them update their branding and help them to create a consistent brand on all platforms. I developed the tagline “Your Partner Through the Retirement Journey”, and designed the logo with a compass as the main iconography. 

This was the UX and web design mock ups for The Retirement Solution landing page. The website was branded with the slogan as well as with the graphics and branding I created. These visual and branding updates are currently being scheduled to launch in 2023 along with updates to their television and radio shows.

Services Provided: UX & Web Development | Creative Direction | Campaign Development | Wireframing | Project Management | Photography Direction

PROJECT:
MOTION GRAPHICS

This is the show intro video for the Retirement Solutions Television show, which is shown on cable and network broadcast on Sundays. I designed and animated most of the in-show graphics for this informative and popular show. I used Adobe After Effects as well as Adobe Premiere and Photoshop to create both the animations and the rest of the in-show graphics.

Services Provided: Videography Production and Editing | Animation Design and Production | After Effects Compositing | Storyboarding and Scripting | Project Management

PROJECT:
BRAND DEVELOPMENT

This is a brand style guide that I developed for The Retirement Solution for their re-branding. It includes all of the graphics and elements I created for this campaign, as well as brand styles and guides for other elements to be used by the company. This was distributed to all employees involved with the campaign so that they could use these elements and styles for any projects they were working on.
< Download the Guide Here >

Services Provided: Logo Design and Branding Guide | Print Production | Brand Ideation and Development | Photography | Digital Illustration

WILLIAM E. KIRTLEY
CREATIVE SERVICES

Education: 
Bachelors of Science in Marketing
University of Southern Indiana

Masters in Graphic Design & Advertising
Savannah College of Art & Design (SCAD)


Certifications:
Certification in Social Media Marketing

Certification in Digital Marketing
Google Certification in User Experience Design

BRANDS I HAVE WORKED WITH