CASE STUDY

MORTGANCIAL PLANNER

CLIENT: MORTGANCIAL PLANNER

PROJECT:
UX | LOGO DESIGN | BRANDING

This overall brand development and website was created for Mortgancial Planner, a mortgage broker and planner in the Midwest. The CEO wanted to update the look and feel of their company’s presence so I started with branding and logo design, and then developed the website. The logo was simplified and updated to make it easier to reproduce and is used on all of Mortgancial Planner’s marketing collateral.

This is the UX and Web Design for the Mortgancial Planner homepage. The website was branded with the new logo as well as with the graphics and branding I created. The website is the main portal for Mortgancial Planner to gain new clients and inform them about the different types of mortgages that are available on the market today. I created several call to actions to entice the visitors to fill out data capture forms. We also included informative videos, as well as financial calculators to help visitors, understand payments, and interest on different mortgages.

Services Provided: UX & Web Development | Creative Direction | Campaign Development | Wire Framing | Project Management | Photography Direction

CLIENT: STRUCTURED FINANCIAL

PROJECT:
BRAND DEVELOPMENT

The logo and branding suite was developed to help create a modern and structured look and feel for all of Mortgancial Planner’s marketing collateral. The logo is used throughout all of Mortgancial Planner’s new printed and digital media. The new logo and branding has been received well by existing and new clients.

Services Provided: Graphic Design & Production | Campaign Development | Pre-Press Management | Project Management | Brand Standards Development | Digital Illustration

WILLIAM E. KIRTLEY
CREATIVE SERVICES

Education: 
Bachelors of Science in Marketing
University of Southern Indiana

Masters in Graphic Design & Advertising
Savannah College of Art & Design (SCAD)


Certifications:
Certification in Social Media Marketing

Certification in Digital Marketing
Google Certification in User Experience Design

BRANDS I HAVE WORKED WITH