CASE STUDY

OLD GLORY BREWERY

CLIENT: OLD GLORY BREWERY

PROJECT:
UX | VIDEO | BRANDING

These projects were designed for a start-up brewing company, Old Glory Brewery. I designed most of their marketing pieces as well as their packaging and website. The brand was established to create visuals reminiscent of older, vintage breweries and distilleries. All of these elements were designed to support brand consistency throughout all their platforms, including packaging, social media and online presence.

These were the UX and web design concepts for Old Glory Brewery. The website was branded with the slogan “Beer Good”, which I developed for a social media campaign and was also used on all marketing elements. The website included video clips of touring the facility and of their production processes which helped visitors engage more with the site and the company. 

Services Provided: UX & Web Development | Creative Direction | Campaign Development | Wireframing | Project Management | Photography Direction

PROJECT:
VIDEO PRODUCTION

This was a video that I created for Old Glory Brewery for their social media platforms. It was a video teaser to introduce the brand and engage the audience with the new logo design. I used studio product photography as well as location photography to composite this teaser video along with the recognizable music from the band Yellow.

Services Provided: Video Production | Brand Development | Creative Direction | Campaign Development | Storyboarding | Video Marketing | Motion Graphics

CLIENT: STRUCTURED FINANCIAL

PROJECT:
BRAND DEVELOPMENT & PACKAGE DESIGN

I design and created the packaging and logo design for this start up company with vintage visuals in mind. The packaging was designed with gold foil along with detailed embossing to create a more upscale product look and feel. I also helped developed all the names for the flavors that you see here.

Services Provided: Packaging Design | Logo Design | Brand Development | Image Manipulation

WILLIAM E. KIRTLEY
CREATIVE SERVICES

Education: 
Bachelors of Science in Marketing
University of Southern Indiana

Masters in Graphic Design & Advertising
Savannah College of Art & Design (SCAD)


Certifications:
Certification in Social Media Marketing

Certification in Digital Marketing
Google Certification in User Experience Design

BRANDS I HAVE WORKED WITH