CASE STUDY
CITY OF ST. PETERSBURG, FL
CLIENT: CITY OF ST. PETERSBURG, FL
PROJECT:
UX | CAMPAIGN DEVELOPMENT
This was a project for The City of Saint Petersburg, Florida that involved multiple platforms. My team and I came up with the tagline. “You Are My Sunshine City”, and we used that as the branding slogan and tagline throughout this campaign. The campaign involved web, video and print. You can see examples of these projects below.
This was the UX and web design mock-ups for The City of Saint Petersburg landing page. The website was branded with the slogan as well as the graphics and branding I created. This visual and graphic overhaul helped increase the traffic on the St. Pete website by 40+% within the first three months.
Services Provided: UX & Web Development | Creative Direction | Campaign Development | Wireframing | Project Management | Photography Direction
PROJECT:
VIDEO PRODUCTION
This promotional video was made in cooperation with the Dalí Museum to promote St. Petersburg tourism. It was shot by myself with the help of a second cameraman. There were several promotional videos included in the campaign, but this one was the most recognizable for most of the visitors to The City of St. Petersburg website. This video campaign was a very heartfelt and emotional campaign involving local celebrities.
Services Provided: Video Production | Creative Direction | Campaign Development | Storyboarding | Project Management | Photography Direction
PROJECT:
BRAND DEVELOPMENT
This is a brand style guide that I developed for The City of St. Petersburg for the “You Are My Sunshine City” campaign. It includes all of the graphics and elements I created for this campaign, as well as brand styles and guides for other elements to be used by the city. This was distributed to all city employees involved with the campaign so that they could use these elements and styles for any projects they were working on.
< Download the Guide Here >
Services Provided: Graphic Design & Production | Campaign Development | Pre-Press Management | Project Management | Brand Standards Development | Digital Illustration
Education:
Bachelors of Science in Marketing
University of Southern Indiana
Masters in Graphic Design & Advertising
Savannah College of Art & Design (SCAD)
Certifications:
Certification in Social Media Marketing
Certification in Digital Marketing
Google Certification in User Experience Design
BRANDS I HAVE WORKED WITH
